The theory and practice of corporate communication a competing values perspective
How does a company's internal communication help to create its identity in the minds of its employees and stakeholders? In what ways does a company's external communication affect its reputation in the market at large? Corporate communication is a dynamic interplay of complementary and oft...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Los Angeles, Calif. ; London :
SAGE Publications
cop. 2008
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007763629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
