Business essentials for strategic communicators creating shared value for the organization and its stakeholders
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Palgrave Macmillan
2014
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007763579708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Foreword / Gary Sheffer
- Preface
- Acknowledgements
- List of tables and figures
- Introduction to business essentials for communicators
- Why knowledge of "business 101" matters
- Foundational business knowledge for communicators
- Economics and economic indicators
- Finance and the stock market
- Accounting and financial statements
- The law and corporate disclosure
- Intangible assets and non-financial information
- Focal areas at the intersection of business and communication
- Corporate governance
- Corporate social responsibility
- Corporate reputation
- Demonstrating and improving the business value of communication
- Communication measurement and evaluation
- References
- Glossary
- Index
- About the authors.
