Effective personal communication skills for public relations
| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page
2006
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| Colección: | PR in practice series
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| Materias: | |
| Acceso en línea: | Publisher description |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007747969708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Your inner brand : who you are
- Your communications quotient : your thinking resources
- You and your interpersonal skills
- Creating messages, memes, and 'spinning'
- The message is the medium : making your communications brand-friendly
- Triggering your message to achieve change
- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends
- Your networks
- Managing your networking
- The power of context : managing the environment for your communications
- Bringing it all together.
