Reputation capital building and maintaining trust in the 21st century

This volume offers - for the first time - concrete strategies and management rules for investing in, earning and keeping reputation capital safe in today's unpredictable and complicated markets. It presents enlightening insights from a wide variety of key industries, including the automotive, c...

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Detalles Bibliográficos
Formato: Libro
Idioma:Inglés
Publicado: Heidelberg ; New York : Springer 2009
Edición:1st ed
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007747149708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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