Reputation capital building and maintaining trust in the 21st century
This volume offers - for the first time - concrete strategies and management rules for investing in, earning and keeping reputation capital safe in today's unpredictable and complicated markets. It presents enlightening insights from a wide variety of key industries, including the automotive, c...
Formato: | Libro |
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Idioma: | Inglés |
Publicado: |
Heidelberg ; New York :
Springer
2009
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Edición: | 1st ed |
Materias: | |
Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007747149708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |