Cita APA (7a ed.)

Firat, A. F., & Kumcu, E. (1988). Marketing and development: Toward broader dimensions. Jai Press.

Cita Chicago Style (17a ed.)

Firat, A. Furat, y Erdoğan Kumcu. Marketing and Development: Toward Broader Dimensions. Greenwich [Ct.] [etc.]: Jai Press, 1988.

Cita MLA (9a ed.)

Firat, A. Furat, y Erdoğan Kumcu. Marketing and Development: Toward Broader Dimensions. Jai Press, 1988.