Marketing financial services

Bibliographic Details
Corporate Author:	Chartered Institute of Marketing, otros (otros)
Other Authors:	Ennew, Christine, editor literario (editor literario), Watkins, Trevor, editor literario, Wright, Michael (1952- ), editor literario
Format:	Book
Language:	Castellano
Published:	Oxford : Heinemann Professional Publishing 1990
Edition:	[1st pub.]
Series:	The Marketing Series
Subjects:	Marketing bancario > Estudios, ensayos, etc. Sociedades de financiación > Marketing > Estudios, ensayos, etc.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991007715519708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XVII, 244 p. ; 24 cm
ISBN:	9780434922024

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