Cita APA (7a ed.)

Chartered Institute of Marketing, otros, Ennew, C., Watkins, T., & Wright, M. (1990). Marketing financial services ([1st pub.].). Heinemann Professional Publishing.

Cita Chicago Style (17a ed.)

Chartered Institute of Marketing, otros, Christine Ennew, Trevor Watkins, y Michael Wright. Marketing Financial Services. [1st pub.]. Oxford: Heinemann Professional Publishing, 1990.

Cita MLA (9a ed.)

Chartered Institute of Marketing, otros, et al. Marketing Financial Services. [1st pub.]. Heinemann Professional Publishing, 1990.