Electronic commerce 2012 a managerial and social networks perspective
| Otros Autores: | , , , , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston [etc.] :
Pearson
2012
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| Edición: | Global ed., 7th ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007695259708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Chapter 1: Overview of Electronic Commerce. Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools. Chapter 3: Retailing in Electronic Commerce: Products and Services. Chapter 4: B2B E-Commerce. Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce. Chapter 6: Mobile Commerce and Ubiquitous Computing. Chapter 7: Social Commerce. Chapter 8: Marketing and Advertising in E-Commerce. Chapter 9: E-Commerce Security and Fraud Protection. Chapter 10: Electronic Commerce Payment Systems. Chapter 11: Order Fulfillment along the Supply Chain. Chapter 12: EC Strategy, Globalization, and SMEs. Chapter 13: Implementing EC Systems: From Justification to Successful Performance. Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments. Chapter 15: Launching a Successful Online Business and EC Projects
