APA (7th ed.) Citation

Osterwalder, A., & Papadakos, T. (2014). Value proposition design: How to create products and services customers want : get started with-- : bad value proposition design : a guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Osterwalder, Alexander, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with-- : Bad Value Proposition Design : A Guide to Burning Cash, Communicating Poorly, and Spending Your Short Life Building Stuff Nobody Wants. Hoboken: John Wiley & Sons, 2014.

MLA (9th ed.) Citation

Osterwalder, Alexander, and Trish Papadakos. Value Proposition Design: How to Create Products and Services Customers Want : Get Started with-- : Bad Value Proposition Design : A Guide to Burning Cash, Communicating Poorly, and Spending Your Short Life Building Stuff Nobody Wants. John Wiley & Sons, 2014.