Return on influence : the revolutionary power of Klout, social scoring, and influence marketing

Return on influence the revolutionary power of Klout, social scoring, and influence marketing

Bibliographic Details
Main Author: Schaefer, Mark W. (-)
Format: Book
Language:Inglés
Published: New York : McGraw-Hill cop. 2012
Edition:1st ed
Subjects:
Medios de comunicación social > Marketing.
Comunicación > Influencia social.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007643159708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • Introduction
  • The rise of the citizen influencer
  • Igniting epidemics
  • The roots influence
  • Social proof and reciprocity
  • The seventh weapon
  • Personal influence : the marketer's holy grail
  • Klout and the evolution of social influence
  • Controversy and turmoil
  • The business benefits of social influence
  • How to increase your Klout score
  • The future of social scoring
  • Conclusion social influence : a personal view
  • Appendices
  • Acknowledgements.

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