Return on influence the revolutionary power of Klout, social scoring, and influence marketing
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
cop. 2012
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007643159708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- The rise of the citizen influencer
- Igniting epidemics
- The roots influence
- Social proof and reciprocity
- The seventh weapon
- Personal influence : the marketer's holy grail
- Klout and the evolution of social influence
- Controversy and turmoil
- The business benefits of social influence
- How to increase your Klout score
- The future of social scoring
- Conclusion social influence : a personal view
- Appendices
- Acknowledgements.
