A social strategy : how we profit from social media

A social strategy how we profit from social media

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news...

Full description

Bibliographic Details
Main Author: Piskorski, Mikołaj Jan (-)
Format: Book
Language:Inglés
Published: Princeton, New Jersey : Princeton University Press 2016
Edition:3rd print
Subjects:
Marketing en Internet
Medios de comunicación social > Aspectos económicos
Redes sociales en Internet > Aspectos económicos
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007634299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • The arc of the book
  • Social failures and social solutions
  • "Meet" platforms : eHarmony and Okcupid
  • "Meet" platform : Twitter
  • "Friend" platforms : Facebook and mixi
  • "Meet" and "friend" platforms : LinkedIn & Friendster
  • "Meet" and "friend" platform : MySpace
  • Social strategies
  • Low-cost "friend" social strategy at Zynga
  • Low-cost "meet" social strategy at Yelp
  • Social strategy at American Express
  • Social strategy at Nike
  • Building social strategy at XCard and Harvard Business Review
  • Conclusions.

Similar Items