Children and television advertising : the relationship among attitude-toward-an-ad, brand attitude, and purchase intention

Children and television advertising the relationship among attitude-toward-an-ad, brand attitude, and purchase intention

Bibliographic Details
Main Author: Lin, Carolyn A. (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : UMI 1990
Subjects:
Televisión y niños.
Publicidad televisada y niños
Publicidad y niños
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007620209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:114 p. ; 20x17 cm
Bibliography:Incluye referencias bibliográficas

Similar Items