Misbehaving the making of behavioural economics
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Penguin Books
cop. 2016
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007618279708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world. |
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| Descripción Física: | xiv, 415 p. ; 20 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780241951224 |
