Cool how the brain's hidden quest for cool drives our economy and shapes our world
"A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances o...
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| Format: | Book |
| Language: | Inglés |
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New York, NY :
Farrar, Straus and Giroux
cop. 2015
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| Edition: | 1. ed |
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007617399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
