Marketing

Bibliographic Details
Main Author:	McIver, Colin, 1914-1987 (-)
Other Authors:	Wilson, Gordon C., editor (editor)
Format:	Book
Language:	Inglés
Published:	London : Pan Books 1969
Edition:	3rd. ed., revised and edited by Gordon C. Wilson
Series:	Management and marketing series
Subjects:	Marketing
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991007598369708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	261 p. ; 18 cm
ISBN:	9780330023139

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