Cita APA (7a ed.)

McIver, C., & Wilson, G. C. (1969). Marketing (3rd. ed., revised and edited by Gordon C. Wilson.). Pan Books.

Cita Chicago Style (17a ed.)

McIver, Colin, y Gordon C. Wilson. Marketing. 3rd. ed., revised and edited by Gordon C. Wilson. London: Pan Books, 1969.

Cita MLA (9a ed.)

McIver, Colin, y Gordon C. Wilson. Marketing. 3rd. ed., revised and edited by Gordon C. Wilson. Pan Books, 1969.