Advertising and societies global issues
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
P. Lang
c2003.
|
| Colección: | Digital formations,
vol. 14 |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007571029708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- International advertising and globalization
- The globalization scenario
- Advertising and culture
- Advertising's interaction with economic and political systems
- Advertising and regulatory systems
- Advertising and global consumer issues
- Advertising and representations of the "other"
- Children as consumers
- Advertising of controversial products
- Advertising and gender representation
- The commercialization of societies
- The end of reality.
