Dictionary of marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Thousand Oaks, Calif. :
Sage Publications
c2004.
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007570759708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | v, 249 p. ; 26 cm |
|---|---|
| Bibliography: | Includes bibliographical references (p. 245-247) |
| ISBN: | 9780761927716 |
