Public relations cases international perspectives
| Otros Autores: | , , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Routledge
2010
|
| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007565779708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- Take a look at my giraffe : promoting Chester zoo
- Jane's ride across America
- Kerala : God's own country : from backwaters to one of the ten paradises on earth
- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones
- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign
- Taking the time to listen, learn & act : an example of complex international dialogue
- Setting up an effective press office for a professional body
- Managing the evolution of an agency to meet the needs of a digital media environment
- John Smith's 'the people's race'
- Remembering the few
- When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication
- Coca-cola beverages Hrvatska : public relations model of a socially responsible company
- The Bolton brand : place branding as an alternative approach to local authority corporate identity
- Chimney pots campaign.
