PR strategy and application managing influence
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Chichester, U.K. ; Malden, MA :
Wiley-Blackwell
2010
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007565719708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction and overview
- Public relations contested and ethically challenged
- Public relations and transparency
- Public relations as strategic communication
- Public relations as activism
- Media relations : shaping the news
- Technological development and online public relations
- Social marketing
- Reputation management
- Issues management
- Risk communication
- Crisis communication
- Corporate social responsibility : a new driver for public relations
- Public relations goes international
- Conclusion : does society need public relations?
