Shortcut how analogies reveal connections, spark innovation, and sell our greatest ideas
A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietna...
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Avery
2015
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| Edición: | 1st trade paperback ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007552029708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction: Boarding the Ship of State
- Chapter 1: Apples to Oranges: How Our Analogical Instinct Fuels Thought
- Chapter 2: Three Strikes and You're Out: How Analogies Shape Outcomes
- Chapter 3: The Model T-Bone: How Analogies Spark Innovation
- Chapter 4 : Morning in America: How Analogies Persuade
- Chapter 5: Seeing the Big Picture: How We Can Choose Better Analogies.
