Shortcut how analogies reveal connections, spark innovation, and sell our greatest ideas
A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietna...
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Formato: | Libro |
Idioma: | Inglés |
Publicado: |
New York :
Avery
2015
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Edición: | 1st trade paperback ed |
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Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007552029708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |