Is your advertising working? a guide to evaluating campaign effectiveness
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Henley-on-Thames :
Admap
2003
|
| Edition: | Rev. ed |
| Series: | Admap Monograph ;
9 |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007506409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | 77 h. ; 30 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9781841161396 |
