Is your advertising working? a guide to evaluating campaign effectiveness
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Henley-on-Thames :
Admap
2003
|
| Edición: | Rev. ed |
| Colección: | Admap Monograph ;
9 |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007506409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
