Cita APA (7a ed.)

West, C. (2003). Is your advertising working?: A guide to evaluating campaign effectiveness (Rev. ed.). Admap.

Cita Chicago Style (17a ed.)

West, Colin. Is Your Advertising Working?: A Guide to Evaluating Campaign Effectiveness. Rev. ed. Henley-on-Thames: Admap, 2003.

Cita MLA (9a ed.)

West, Colin. Is Your Advertising Working?: A Guide to Evaluating Campaign Effectiveness. Rev. ed. Admap, 2003.