APA (7th ed.) Citation

DeFleur, M. L., & Ball-Rokeach, S. J. (1975). Theories of mass communication (3nd ed.). Longman.

Chicago Style (17th ed.) Citation

DeFleur, Melvin Lawrence, and Sandra J. Ball-Rokeach. Theories of Mass Communication. 3nd ed. New York [etc.]: Longman, 1975.

MLA (9th ed.) Citation

DeFleur, Melvin Lawrence, and Sandra J. Ball-Rokeach. Theories of Mass Communication. 3nd ed. Longman, 1975.