Irrationality in health care what behavioral economics reveals about what we do and why
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Stanford, California :
Stanford Economics and Finance, an imprint of Stanford University Press
cop. 2013
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007459259708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- What is behavioral economics--and why should we care?
- Keeping what we have, even if we don't like it
- Managing expectations and behavior
- Understanding the stubbornly inconsistent patient
- Understanding the stubbornly inconsistent consumer
- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient
- Explaining the cumulative impact of physicians' decisions
- Can we use the concepts of behavioral economics to transform health care?
