Introduction to behavioral economics noneconomic factors that shape economic decisions
Introduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. Real-world examples are drawn from news items, historical accounts and the economics literature. Experim...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
2014
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007459209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Preface xv 1 Rationality, Irrationality, and Rationalization 1 Part 1 Consumer Purchasing Decisions 2 Transaction Utility and Consumer Pricing 17 3 Mental Accounting 41 4 Status Quo Bias and Default Options 70 5 The Winner s Curse and Auction Behavior 93 Part 2 Information and Uncertainty 6 Bracketing Decisions 125 7 Representativeness and Availability 156 8 Confirmation and Overconfidence 187 9 Decision under Risk and Uncertainty 214 10 Prospect Theory and Decision under Risk or Uncertainty 250 Part 3 Time Discounting and the Long and Short Run 11 Disagreeing with Ourselves: Projection and Hindsight Biases 281 12 Naive Procrastination 309 13 Committing and Uncommitting 347 Part 4 Social Preferences 14 Selfishness and Altruism 389 15 Fairness and Psychological Games 417 16 Trust and Reciprocity 450 Glossary 473 Index 495
