Political branding strategies campaigning and governing in australian politics
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new f...
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| Format: | Book |
| Language: | Inglés |
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Basingstoke, Hampshire :
Palgrave Macmillan
2016
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| Series: | Palgrave studies in political marketing and management
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007450229708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Prelims List of Tables/Figures/Feature Boxes Personal Acknowledgements Formal Acknowledgements for third party materials 1. Introduction 2. Understanding and Evaluating Political Branding 3. Crafting and Crashing Kevin07 4. Desperately Seeking The Real Julia 5. The Lessons of Branded Politics 6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner Index
