Political branding strategies campaigning and governing in australian politics
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands the Kevin07 brand crafted for Kevin Rudd, The Real Julia brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new f...
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| Formato: | Libro |
| Idioma: | Inglés |
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Basingstoke, Hampshire :
Palgrave Macmillan
2016
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| Colección: | Palgrave studies in political marketing and management
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007450229708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
