Cita APA (7a ed.)

Lewis, H. G. (1974). The businessman's guide to advertising & sales promotion. McGraw-Hill Book Company.

Cita Chicago Style (17a ed.)

Lewis, Herschell Gordon. The Businessman's Guide to Advertising & Sales Promotion. New York [etc.]: McGraw-Hill Book Company, 1974.

Cita MLA (9a ed.)

Lewis, Herschell Gordon. The Businessman's Guide to Advertising & Sales Promotion. McGraw-Hill Book Company, 1974.