Controversy advertising : how advertisers present points of view in public affairs : a worldwide study

Controversy advertising how advertisers present points of view in public affairs : a worldwide study

Bibliographic Details
Corporate Author: International Advertising Association, otros (otros)
Other Authors: Stridsberg, Albert B., editor literario (editor literario)
Format: Book
Language:Inglés
Published: New York : Hastings House 1977
Series:Communication arts books
Subjects:
Publicidad
Publicidad > Aspectos psicológicos
Publicidad > Servicios públicos.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007431529708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:[The analytical text and case examples were prepared by Albert Stridsberg]
Physical Description:188 p. : il. ; 24 cm
ISBN:9780803812154

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