Cita APA (7a ed.)

Barton, R. (1970). Handbook of advertising management. McGraw-Hill Book Company.

Cita Chicago Style (17a ed.)

Barton, Roger. Handbook of Advertising Management. New York [etc.]: McGraw-Hill Book Company, 1970.

Cita MLA (9a ed.)

Barton, Roger. Handbook of Advertising Management. McGraw-Hill Book Company, 1970.