Media planning

Bibliographic Details
Main Author: Adams, James Ralph (-)
Format: Book
Language:Inglés
Published: London : Business Books 1977
Edition:2nd ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007431169708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XIV, 232 p., [2] h. de lám. : il. ; 25 cm
Bibliography:Includes bibliographies and index
ISBN:9780220663353