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Bibliographic Details
Main Author:	Wright, John Sherman, 1920- (-)
Other Authors:	Warner, Daniel S., Winter, Willis L., Bach, Robert O.
Format:	Book
Language:	Inglés
Published:	New York [etc.] : McGraw-Hill Book Company 1971
Edition:	3rd ed
Subjects:	Publicidad
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991007431139708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XV, 816 p. : il. ; 24 cm
Bibliography:	Includes bibliographies and index

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