APA (7th ed.) Citation

Wright, J. S., Warner, D. S., Winter, W. L., & Bach, R. O. (1971). Advertising (3rd ed.). McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

Wright, John Sherman, Daniel S. Warner, Willis L. Winter, and Robert O. Bach. Advertising. 3rd ed. New York [etc.]: McGraw-Hill Book Company, 1971.

MLA (9th ed.) Citation

Wright, John Sherman, et al. Advertising. 3rd ed. McGraw-Hill Book Company, 1971.