The business of media distribution monetizing film, tv, and video content
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Burlington:
Focal Press
2009.
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007424379708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Market opportunity and segmentation : the diverse role of studios and networks
- Intellectual property assets enabling: distribution : the business of creating, marketing, and protecting an idea
- Financing production : studios and networks as venture capitalists
- Theatrical distribution
- The home video business
- Television distribution
- Internet distribution, downloads, and on-demand streaming a new paradigm
- Ancillary revenues : merchandising video games, hotels, transactional video-on-demand, airlines, and other markets
- Marketing
- Making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
