Las motivaciones del consumidor

Bibliographic Details
Main Author: Dichter, Ernest, 1907- (-)
Other Authors: Cano de Gorbea, Inés, traductor (traductor)
Format: Book
Language:Castellano
Published: Buenos Aires : Editorial Sudamericana 1970
Edition:2a ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007418409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Translation of Handbook of consumer motivations
Physical Description:522 p., [3] h. ; 20 cm