Cita APA (7a ed.)

Weiss, E. (1938). The handbook of advertising. McGraw-Hill Book.

Cita Chicago Style (17a ed.)

Weiss, E.B. The Handbook of Advertising. New York [etc.]: McGraw-Hill Book, 1938.

Cita MLA (9a ed.)

Weiss, E.B. The Handbook of Advertising. McGraw-Hill Book, 1938.