Advertising principles and practice

Bibliographic Details
Main Author:	Wells, William (-)
Other Authors:	Burnett, John, 1925-2006 coautor (coautor), Moriarty, Sandra E. (Sandra Ernst), coautor
Format:	Book
Language:	Inglés
Published:	Englewood Cliffs : Prentice-Hall 1989
Subjects:	Publicidad
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991007350169708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XXIV, 614 p. : il. ; 28 cm
ISBN:	9780130145499

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