APA (7th ed.) Citation

Wells, W., Burnett, J., & Moriarty, S. E. (1989). Advertising: Principles and practice. Prentice-Hall.

Chicago Style (17th ed.) Citation

Wells, William, John Burnett, and Sandra E. Moriarty. Advertising: Principles and Practice. Englewood Cliffs: Prentice-Hall, 1989.

MLA (9th ed.) Citation

Wells, William, et al. Advertising: Principles and Practice. Prentice-Hall, 1989.