Markstrat3 the strategic marketing simulation

Bibliographic Details
Main Author: Larréché, Jean-Claude (-)
Other Authors: Gatignon, Hubert, coautor (coautor)
Format: Book
Language:Inglés
Published: [S.l.] : South-Western College Publishing 1997
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007342359708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XIII, 210 p. ; 28 cm + 2 disquetes
ISBN:9780538880893