La eficacia de la publicidad ante las actitudes del consumidor
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| Corporate Author: | |
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| Format: | Book |
| Language: | Castellano |
| Published: |
Madrid :
Instituto Nacional de Publicidad
1977
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007339549708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | 155 p. : il. ; 19 cm |
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| Awards: | Premios de Publicidad |
| ISBN: | 9788440025388 |
