Africa rising how 900 million African consumers offer more than you think

Bibliographic Details
Main Author: Mahajan, Vijay (-)
Format: Book
Language:Inglés
Published: Upper Saddle River, N.J. : Wharton School Pub c2009.
Subjects:
Online Access:Sumario
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007321859708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • Baking bread in Zimbabwe
  • Africa is richer than you think
  • The power of Africa two
  • Harnessing the Hanouti: opportunities in organizing the market
  • Building Mama Habiba an ice factory: opportunities in infrastructure
  • Running with the cheetah generation: opportunities in Africa's youth market
  • Hello to Nollywood: opportunities in media and entertainment
  • Coming home: opportunities in the African diaspora
  • Conclusion: Ubuntu market.