Africa rising how 900 million African consumers offer more than you think
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Wharton School Pub
c2009.
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007321859708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Baking bread in Zimbabwe
- Africa is richer than you think
- The power of Africa two
- Harnessing the Hanouti: opportunities in organizing the market
- Building Mama Habiba an ice factory: opportunities in infrastructure
- Running with the cheetah generation: opportunities in Africa's youth market
- Hello to Nollywood: opportunities in media and entertainment
- Coming home: opportunities in the African diaspora
- Conclusion: Ubuntu market.
