Stern, C. W., & Stalk, G. (1998). Perspectives on strategy from the Boston Consulting Group. Wiley & Sons.
Cita Chicago Style (17a ed.)Stern, Carl W., y George Stalk. Perspectives on Strategy from the Boston Consulting Group. New York [etc.]: Wiley & Sons, 1998.
Cita MLA (9a ed.)Stern, Carl W., y George Stalk. Perspectives on Strategy from the Boston Consulting Group. Wiley & Sons, 1998.
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