Marketing 3.0 from products to customers to the human spirit
The new model for marketing -Marketing 3.0- treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing...
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
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Hoboken, N.J. :
Wiley
cop. 2010
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007249489708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
