Marketing greatest hits a masterclass in modern marketing ideas

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas...

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Bibliographic Details
Main Author: Duncan, Kevin, 1961- (-)
Format: Book
Language:Inglés
Published: London : A & C Black cop. 2010
Subjects:
Online Access:Sumario
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007249349708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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