Marketing greatest hits a masterclass in modern marketing ideas
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
A & C Black
cop. 2010
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007249349708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
