Cita APA (7a ed.)

Zeigler, S. K., & Howard, H. H. (1991). Broadcast advertising: A comprehensive working textbook (3rd ed.). Iowa State University Press.

Cita Chicago Style (17a ed.)

Zeigler, Sherilyn K., y Herbert H. Howard. Broadcast Advertising: A Comprehensive Working Textbook. 3rd ed. Ames: Iowa State University Press, 1991.

Cita MLA (9a ed.)

Zeigler, Sherilyn K., y Herbert H. Howard. Broadcast Advertising: A Comprehensive Working Textbook. 3rd ed. Iowa State University Press, 1991.