Beyond advertising reaching customers through every touchpoint
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change? Beyond Advertising provides a business tr...
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| Format: | Book |
| Language: | Inglés |
| Published: |
Hoboken :
Wiley
cop. 2016
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007126409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world s most forward-thinking executives, innovators, and academics all grappling with today s unique challenges and opportunities. |
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| Physical Description: | xxiv, 261 p. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas (p. 223-236) e índice |
| ISBN: | 9781119074229 |
