Beyond advertising reaching customers through every touchpoint
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change? Beyond Advertising provides a business tr...
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| Format: | Book |
| Language: | Inglés |
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Hoboken :
Wiley
cop. 2016
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007126409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
